Irrespective of nationality, culture and ethnicity people love shopping all over the world. We are divided by nations but united by shopping addiction. Technology advances has given ways to rise of newer platforms in an infinite possible way which allowed people to interact online differently. The world of online shopping is rapidly changing and increasingly becoming complex. With rising smartphone penetration, the launch of 4G networks & increasing consumer wealth, more and more shoppers are moving online, which makes operating an eCommerce business challenging. eCommerce business is expected to grow multi-fold globally, US$ 200 billion by 2026 in India alone.
The figure below shows the sustained & exponential growth in eCommerce sales worldwide from 2014 -2021.
Customer experience
With Increasing number of online shoppers, managing eCommerce customer experience is becoming a challenge and critical part of acquiring and retaining customers. Customer experience is the soon-to-be-crowned king of eCommerce, and online retailers need to adopt good design and marketing strategy to establish themselves. According to HubSpot, 80% of consumers say they prefer to stop doing business with an online merchant because of poor customer experience. A Walker study estimates that, by 2020, customer experience will dethrone product and price as the primary way to differentiate a brand. There are various ways to creatively improve ecommerce customer experience that will generally increase customer loyalty and ultimately merchant’s profits.
Here are some strategies for building an eCommerce customer experience to support your conversion rate and optimization strategy.
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